Omoda Jaecoo's Branded Edition Adventure in Frankfurt

We had the pleasure of working on an exciting project at Urban Challenger, where we crafted a fully branded edition of our game for Omoda Jaecoo.

This project, organized by the branding agency sweede, involved two influencers, Julia Stawska and Emil Biernat, who embarked on a road trip from Warsaw to the Olympic Games in Paris, driving Omoda Jaecoo cars.

As they passed through Frankfurt, a city known for its futuristic skyline—often dubbed “Mainhatten”—we designed a series of challenges that perfectly integrated Omoda’s brand into the vibrant cityscape.

Our challenges were crafted to highlight the car's innovative features while engaging the local community in meaningful ways. For instance, Emil, an expert in car presentation, was tasked with creating a 30-second ad on the spot, choosing the perfect location in the city to showcase the car's sleek design.

In another challenge, the influencers created a questionnaire about the Omoda brand and took to the streets to interview locals, gathering direct feedback on brand awareness. They also had to trade a 3D model of the car with a passerby in exchange for something unique—adding an element of surprise and interaction with the public.

The adventure culminated at Portikus, where the influencers arrived just in time to complete their final task: creating a group sculpture inspired by the art exhibited at Portikus. This creative challenge rounded off their journey, leaving them with a sense of accomplishment as they successfully completed the Omoda Jaecoo edition in Frankfurt.

This project exemplified how our branded editions can seamlessly blend product promotion with interactive experiences, making it not only a branding success but also an unforgettable adventure.

Do you want your own game edition? Book a discovery call to see how Urban Challenger can help you rejig your marketing strategy and offer clients something truly unique.